Ecommerce Success | Black Friday Sales

 

For our Retail and Ecommerce clients, Black Friday and Cyber Monday can be some of the busiest sale days of the annual calendar. With sales on Black Friday in 2020 (the height of the pandemic) hitting $188 Billion in the US alone, these are mega sale days where consumers are amped for spending and if done right, retailers can generate huge revenue.

Taking a strategic approach to these mega-sale days, we always encourage our clients to get the right objectives in place well in advance, and manage digital campaigns, budget and content to build up to Black Friday. Why? Because over the years we have tried and tested this formula and proudly seen clients reap the rewards.

Here are some highlights from 2022 across our PPC and Social Advertising teams, and technically the Black Friday and Cyber Monday deals are still active… so these will keep rising!

 

// HOSPITALITY CLIENTS (PPC)

• 105% Increase in Bookings on Black Friday
• 270% Increase in Sales

// HOMEWARE & INTERIORS CLIENTS (PPC)

• 10x ROAS
• Highest Revenue month of the Year for November
• 4x ROAS

// SPORTING GEAR CLIENTS (PPC & Paid Social)

• 28% Increase in Conversion Value (Golf)
• 42% Increase in Conversion Value (Hockey)
• 23x ROAS (gym equipment

// PET PRODUCTS CLIENTS (PPC)

• 23% Increase in Revenue on Black Friday alone
• 49% Increase in Ecommerce Conversion Rate

// BABY & WELLNESS PRODUCTS CLIENTS (PPC)

• 200% Increase in Conversions
• 301% Increase in Conversion Value

// ONLINE RETAILERS (PPC & Paid Social)

• 402% Increase in Transactions from US buyers
• 378% Increase in Revenue from US buyers

// NICHE RETAILERS (Paid Social)

• Over £500,000 in Revenue on Black Friday alone
• 46x ROAS

// MENSWEAR RETAILERS (PPC)

• Over £100,000 in Revenue on Black Friday alone
• 5x ROAS

 

If you are a Retail / Ecommerce business with the drive to achieve digital growth – whether on Black Friday, Cyber Monday, Boxing Day or otherwise – Loud Mouth Media have the expert team you need to deliver.

Make sure to get in touch with our teams, and explore the possibilities for success across PPC, Social Advertising, SEO and more!