Lyle and Scott

“Working with Loud Mouth Media has been an absolute pleasure, their constant work, expertise and updates have significantly increased our online revenue. Adam, is an absolute wiz on meta, setting up and optimising campaigns with a full funnel approach. Luke & Alex manage our google account, they’ve consistently grown the account YoY and they’re always on hand to pick up urgent requests!”- Lyle & Scott 

 

 WHY ARE LYLE AND SCOTT SO HAPPY WITH US? 

 Lyle and Scott worked with our team to achieve some fantastic results... 

PAID SOCIAL  

To raise awareness and drive low-cost traffic before our summer sale, we focused on cost-effective campaigns to capture more visitors. At the sale’s start, we shifted to purchase-focused ads, retargeting pre-sale visitors, resulting in a low cost per purchase during the sales period 

Using past data and our eCommerce insights, we identified Advantage+ Shopping campaigns as top performers, leveraging purchase data to target high-intent buyers. From a creative perspective, we tested a few variations to find out which ad formats generated the best results. We found the catalogue carousel with a clear RRP-to-sale price headline most effective, especially on Instagram where strikethrough pricing isn’t available. 

Throughout the campaign we optimised performance by directing our budget towards campaigns & ads which were driving the best results.  Overall, our campaign was a resounding success, demonstrating the power of targeted advertising and creative experimentation. By combining these elements, we were able to drive sales, increase brand awareness, and achieve a positive ROI. 

PPC 

Our PPC strategy involved utilising a second CSS via Cobiro and Google Merchant Centre promotions, applying a 50% discount to sale items and an extra 10% off in the sale’s final week. To support these efforts, promotion assets were deployed across the account, ensuring that the sale gained maximum visibility. 

We made extensive use of Performance Max campaigns, with campaigns for top sellers and all products. focusing on top sellers and all products with sale-aligned asset groups. Brand-focused search campaigns ensured strong visibility for “brand” and “brand + product” searches, reinforcing Lyle and Scott’s ad presence. 

From a bid strategy perspective, we primarily used Max Conversion Value with ROAS targets in place to help stay aligned with the objective of achieving a 5x ROAS. To enhance EU campaigns, we employed native translation for French, German, Dutch and Italian speakers, which proved particularly effective, especially in the Netherlands and Germany (see results below).  

We continued to showcase non-sale ads on YouTube through video ads and the shopping feed, targeted at a custom intent audience. This allowed us to drive continued awareness for all products. This strategy fed the top of the traffic funnel, ensuring ongoing visibility beyond the sale items and contributed to broader brand awareness and engagement. 

SEO 

While the PPC and social channels helped build awareness, the SEO team worked in tandem to ensure that more generic terms would improve visibility in the SERP, with a view to helping the client attract a newly educated audience through retargeting. 

 

//Objectives 

  • Increase Revenue 
  • Maintain ROAS above 5 

 

//Results 

Lyle and Scott have seen some incredible growth, especially in key markets like the UK, Germany and the Netherlands.  

Paid Social 

  • 203% increase in purchases 
  • 221% increase in revenue 
  • 60% decrease in cost per purchase (CPP) 
  • 163% increase in ROAS 

PPC

  • 35% increase in impressions 
  • 30% increase in clicks 
  • 124% increase in conversions 
  • 154% increase in conversion value 
  • 72% increase in ROAS 

SEO 

  • 19% increase in organic clicks 
  • Average organic rank increase of 8 positions