Facebook / Instagram Advertising Agency
Advertise now!70% of Internet users are active on at least one Meta platform
/ / Why you Should Advertise on Facebook & Instagram
As a Meta Business Partner, Loud Mouth Media are Facebook and Instagram Advertising specialists; and with 36.7% of the world’s population using Facebook monthly, they are key platforms to gaining digital growth.
Did you know, out of 5.3 billion global internet users, 3.71 billion people use at least one Meta app every month? Facebook, Instagram, Messenger, or WhatsApp.
So, are you getting the brand reach you need to achieve business objectives? That's where we come in!
"Our point of contacts are always responsive and on top of their game."
/ / Working with a Facebook & Instagram Advertising Agency
With Loud Mouth Media, you Partner with a specialist team who can make driving conversions via social channels simple. We plan strategies for growth, we map out the best creative to drive conversions, we analyse performance data and continuously optimise all campaigns to achieve your business goals.
Whether it be Lead Generation or Ecommerce, some of the advantages of Facebook and Instagram Advertising include:
- They provide an effective way to drive traffic from active users, in the BILLIONS.
- Highly customisable ads creation.
- The ability to refine and target ads down to your most conversion-rich audiences.
- The ability to create custom call to actions and A/B tests which work best for your audience.
- Making it easy to track campaigns, analyse performance and measure success quickly.
- The ability to expand brand reach and take your business to new audiences who would likely become buyers in the future; you can concentrate your budget on high-intent audiences only.
/ / The Advantages of Facebook Advertising
While Facebook and Instagram are both Meta platforms, they have different looks, audiences, and advantages.
A key advantage for Facebook is the breadth of its audience and the reach it can get for any brand looking to advertise. With over 10 million active advertisers as of 2023, 34.1% of adults worldwide come across Facebook advertisements.
Did we also mention that 36.7% of the world’s population uses Facebook monthly? It remains the juggernaut of Social Advertising.
Because of the immense reach Facebook has, it can be a very cost-effective way to advertise online. Whatever your budget, you can tailor your campaigns to target highly refined audiences that will offer a great return on investment. Even as a small business, you can use Meta Ad campaigns to reach your potential customers immediately without breaking the bank. A Win-Win!
Get in touch now, and let's talk Facebook!
/ / The Advantages of Instagram Advertising
Instagram is the 8th most visited website in the world. Only Facebook, YouTube and WhatsApp beat out Instagram in terms of daily global active users. It also has an impressive 1.386 billion users... That is a huge audience, and a highly active one at that, making it a powerful platform for brands who want to engage mobile audiences for brand awareness, ecommerce or lead generation.
In terms of audiences, Facebook and Instagram can differ. 2022 data showed that global internet users aged between 16-24 prefer Instagram to other social platforms. Also, 61% of 12–17-year-olds use Instagram weekly - ranking it above the new kid on the block, TikTok. So, if young audiences are your target, 'Insta' is the place to be.
Get in touch now, and let's talk Instagram!
/ / Customise your Facebook & Instagram Advertisement campaigns
Tailoring your Facebook & Instagram Advertising campaigns to your audience is essential. When you know what objectives you want to achieve, then you can start to break campaigns down to the granular details:
Campaign Types
- Campaign goal (Traffic, Engagement, Brand Awareness, Conversions, etc)
- Budget optimization (allows Meta to optimize your campaign budget)
- Optimization strategy (Impressions, Clicks, Reach, Website visits, etc)
Audience Targeting
- Location (Country, City, Region)
- Age
- Gender
- Language
- Interests
Creative Options
- Ad placements (Facebook, Instagram, Display network, and different placement options)
- Ad format (Single image ads, video ads, carousel ads, collection ads)
- Ad media (Different variations of your images and videos)
- Ad texts, titles, and call-to-actions
- Landing page
/ / Benefits of Advertising on Social Media
Advertising your brand on Social Media is full of benefits, some of the standouts include:
- Improve brand awareness - With so much of the world's population on these channels, you can reach global audiences, and fast.
- Engage your audience - Find the right customers and in the most comfortable way. In the comfort of their phones!
- Impact sales and conversion rates - Facebook alone, on average, offers a minimum 9% conversion rate.
- Improve SERP presence - That's right, social media presence also helps organic rankings.
- Boost website traffic - Social Advertising can help drive clicks to your website / your shop window.
- Attract top-of-funnel leads - With 70% of internet users on Meta alone, the brand awareness potential is somewhat endless.
- Retarget missed customers - You can advertise to past-website visitors and catch your audience throughout the funnel.
If Facebook & Instagram Advertising is of interest, our other specialisms might be too...
