TikTok Advertising Agency
Expand reach now!TikTok is predicted to have 15 Million UK users by 2025
/ / Why you Should Advertise on TikTok
Loud Mouth Media are specialists at TikTok Advertising - the social media platform that took popular culture by storm during 2020. TikTok is now the 6th most popular Social platform in the world, behind Facebook, YouTube, WhatsApp and Instagram.
With 3.5 billion app downloads worldwide, and Statista predicting it will have 15 Million UK users by 2025, there is huge ecommerce and/or lead generation potential on TikTok.
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/ / Some Advantages of TikTok Advertising
- Brand Safe Environment: TikTok strives to become the safest and most trusted social media platform – They aim to create a positive environment for their community. To do this, TikTok has several partnerships and certifications to ensure advertiser ads appear between verified safe content in addition to their existing content restrictions. Think safety first for your brand.
- Demographic Breakdown: Whilst 25% of TikTok users are aged 10-19, it is worth knowing that 22% of users are between ages 19-20 and 21% are between ages 30-39. With only approximately 30% of TikTok users over 40, there is a fantastic opportunity to reach consumers under 40. TikTok users are also more heavily weighted towards females, at approximately 57%. This makes the platform perfect for brands targeting this demographic. When you consider the additional Ecommerce features being developed, the sky’s the limit with TikTok Advertising!
/ / Customise your TikTok Ads
The average user opens TikTok 19 times a day, (that’s a lot!) meaning they check it regularly for new and interesting content. Advertising on TikTok allows your brand to sit in amongst that content and engage with a highly active audience.
Creative Options
There are a variety of advertising options on the platform to suit your strategy, brand objectives and content. These include:
- In-feed ads (including image ads, video ads, carousel ads
- Brand takeover ads
- Branded hashtag ads
- Top View ads (users reportedly favour these most)
Audience Targeting
- Location (Country, City, Region)
- Age
- Gender
- Language
- Interests
/ / Optimise your Content for TikTok Advertising
Where does TikTok differ from the rest? TikTok is content driven, and users have a ‘For You Page’ (FYP), unlike other platforms with a newsfeed structure driven by who they follow. This means content is king on TikTok. For your ads to blend seamlessly with other user-generated content and not appear 'salesy,’ check our top tips:
- Use people in your content, this platform is the home of user generated content
- Partner with influencers as trusted sources of advice and information
- Avoid using graphic led content
- Use text and descriptions so people can watch with or without sound
- Use trending hashtags and sounds
/ / Working with a TikTok Advertising Agency
Loud Mouth Media are award-winning Social Advertising experts, so whether your business objectives are ecommerce related or lead generation; we have the specialists you need to achieve digital growth with ease.
Reach out to our team today and discuss how we can curate a bespoke TikTok strategy to generate reach, brand awareness and conversions. What’s not to like?!
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